Pop2012 at Oracle Arena, the basketball arena in Oakland, will happen March 31, 2012. Tickets went on sale December 1, 1011. Many shiny cards were out about it in mid-November. Looks, on the cards, like a rave, but the hours are less than a classic rave--7 pm to 2 am.

All the shiny cards say along with pix and date and time, "Be smart+Be aware+Your body is a temple."

That's sounds more sincere and a little more likely to work than the tag on commercials--"Drink responsibly." It would be a fine thing to have something as skilled and appealing as a commercial to show what drink responsibly would look like.

The "Your body is a temple" words don't have instructions, but seem like that might evoke in some people a touch of slightly wiser behavior. "Drink responsibly," as presented sounds very "We had to say this, we said it."