It's not about showing people that they are inconsistent.

It's about showing them a way out.

The inconsistency is producing discomfort. A way out to greater consistency feels good.

Saying "Ha, ha--you're wrong" creates resistance and more "us and them" tension.

The thing is to point away from both us and them to a better place to be. People may go there without writing you a thank-you note, which is a big win, because it's not about you.

It's about a better place to be for everyone.